President and Co-founder
Matthew D. Jones is Co-founder and President of Bike Fitchburg. He has been involved with bicycle advocacy since he helped to launch a bicycle advocacy group in Annapolis, Maryland over half a decade ago. He has been an active volunteer for many charity events that incorporate bicycling and has participated in dozens by riding his bike to raise money for many causes as well. Matt has been involved with advocacy efforts in Washington D.C.; Milwaukee, Wisconsin; and the Madison, Wisconsin area in various capacities and now, leads efforts in Fitchburg. Matt born in Neenah, Wisconsin. His first bike was a Huffy Pro Thunder, which he learned to ride in the park across the street from his boyhood home, Green Park. Matt attended graduate school at UW-Milwaukee where he double majored in Urban Planning and Public Administration. After graduation, he worked in Maryland for an economic development organization and provided input to local bicycling groups. During his work in the D.C. area, he became more interested in bicycling safety work and fostering bicycling in communities as an economic development engine. He gained his League of American Bicyclist League Certified Instructor (LCI) certificate from the Washington Area Bike Association and began to lead rides with participants of all ages throughout all of metro D.C. Matt understands that there is a strong link between employment, mobility and economic development. His wife Jennifer and he chose to live in Fitchburg because of its progressive policies and active promotion of cycling and the miles and miles of trails. Matt likes to go on long rides with his fat bike in the snow and really appreciates a Chicago-style deep dish!
Jennifer S. Ullman
Vice-President, Co-founder, Treasurer
Jennifer S. Ullman is co-founder and Vice President of Bike Fitchburg. She is an avid volunteer since childhood, has co-founded several non-profit organizations, and served on many boards and committees. Jennifer has over 20 years supporting the Olympic Movement, volunteering at Summer and Winter Games, serving on the Board of USA Weightlifting, working for the USOC at the 2003 Pan American Games in Santo Domingo, Dominican Republic, and been involved with many international and domestic sporting events. Jennifer grew up in the New York City area. She went to college in the Midwest and graduate school in California. Jennifer also lived in Spain during her college junior year abroad. Jennifer’s Dad was an avid cyclist while she was growing up in New York. Jennifer commuted by bicycle during her graduate school years along the Pacific Ocean and continues to cycle, not just for transportation, but recreationally. She has experienced some of the greatest trails in the United States from the Washington, DC area, Wisconsin, and Maryland. Jennifer has worked in consulting, at a start-up, for a global communications provider, non-profit government agency, and in financial services. She loves to travel and has a warm place in her heart for NY-style pizza.
Liz (Sprehe) Veler
At-large Board member and Secretary
Liz is a multisport athlete originally from Western New York, by way of the Upper Peninsula. She moved to Fitchburg in 2015. Liz made her return to cycling in 2010 when she signed up for her first race, the Grand Marais (MI) triathlon. After competing in the event she was hooked on running, biking, and triathlon and has subsequently participated in events including marathons, ultramarathons, gran fondos/century rides, and an Iron-distance triathlon. She has served as the recording secretary for the Upper Peninsula Road Runners Club (UPRRC) since 2014 and Bike Fitchburg since 2017.
Liz works as a software developer for Charter Communications. She was married to her husband Allan in 2017 and they own two dogs and quite-a-few-more-than-two bikes. They enjoy biking, hiking, and traveling near and far; in the summer they almost exclusively commute on bicycle for both work and recreation thanks to the incredible infrastructure that is available in Fitchburg, Madison, and Dane County.
At-large Board member
I have been an avid bicyclist since doing my first weeklong ride at age 17 (SAAGBRAW). I was hooked on biking! (I also did 25 GRABAAWR rides, THANK YOU BILL HAUDA!) I grew up in the city of South Milwaukee (not to be confused with the south side of Milwaukee). The biking there was pretty flat and I couldn’t go east because I would run into Lake Michigan! I moved to Fitchburg 30 years ago, and a big part of my decision to move to this area was because of the bicycling opportunities! The Madison area has grown a lot and some of the sleepy country roads are no longer sleepy, but the bike trails have more than made up for it… biking around town and getting me far enough out to safer sleepier country roads!
Professionally, I am a graphic artist and have tied my love for graphic art with the love of biking by designing bicycle jerseys, web sites, logos, T-shirts and colorful lycra clothing for bikers and biking events. My husband and I also organize our own ride which is a fundraiser for MS called Pedal and Party in Pardeeville with a Purpose. www.pedalandparty.com
At-large Board member
Steve Arnold served as Mayor of Fitchburg, Wisconsin, from 2015 to 2017, after representing district 4 on the Common Council for ten years. While on the Council, he served on Fitchburg’s Transportation and Transit Commission for ten years and its Resource Conservation Commission for eight years. As mayor, he chaired Fitchburg’s Plan Commission and Board of Public Works, and was a Commissioner on the Capital Area Regional Planning Commission. He was a professor of ecology and an information technology consultant before retiring (except for public service) in 2013.
While on the Fitchburg Common Council, Steve Championed Fitchburg’s first Bicycle and Pedestrian Plan (2008). He introduced the SmartCode, an open-source zoning and development code for traditional neighborhoods and walkable urban centers, to the city, which was adopted in 2010. Fitchburg later adopted the world’s first SmartCode Bicycle module, extending the SmartCode to specify bicycle thoroughfares and facilities. Steve championed many of Fitchburg’s bicycle-friendly features, and he submitted the city’s Bicycle Friendly Community application in 2015, which resulted in Silver level recognition. Steve is a Director of the Bicycle Federation of Wisconsin and a member of the League of American Bicyclists, MadCity Velo Club, Bombay Bicycle Club, and Night Riders. Steve was a year-around bicycle commuter from 2007 until his retirement in 2012.
Born and schooled in the northeastern United States, Steve has been married to Nancy Arnold since 1972. They moved to Dane County in 1983 and Fitchburg in 1994. They have two daughters and five grandchildren, all living in Wisconsin. Steve also serves on the boards of directors of the Congress for the New Urbanism Wisconsin Chapter and All Aboard Wisconsin. In their free time, Steve and Nancy enjoy time with family, gardening, kayaking, and, of course, bicycling.
At-large Board member
Darryl is a Southside Madison resident who frequently loops into Fitchburg while riding one bike or another, usually a recumbent bike or trike. Not only are recumbents comfortable they also lend themselves to unusual designs and adaptations, much like planning bike ways, routes, and facilities around the City of Fitchburg.
Thad is the owner and pharmacist at Fitchburg Family Pharmacy. His love for cycling, led him to start doing medicine deliveries on his bike, which resulted in him being dubbed the #cyclingpharmacist. When he is not working or cycling with the his fellow 5 AM cycling group, you can find him hanging out with wife Michelle and their 4 children. “We are fortunate to live in such a cycling rich environment, we need to let the secret out to everyone who lives here.”, says Thad. He promotes a riding group through the pharmacy called, the Pill Peddlers, the group ranges from riders in their teens to riders in their 70’s, Thad feels it is important to have fun, build relationships, and gain fitness while riding bikes and that no one should be left behind.
Tony Hartmann is a husband, father, solar energy developer and volunteer local politician; born, raised and (mostly) schooled in Dane County. Since returning to Wisconsin (in 2001) with his wife to raise children, he has been a clean energy entrepreneur, researcher, and an ever more avid biker.
Tony’s been on a road bike for more than 50 years, mostly for transportation, but in recent years more for the mental and physical health benefits. In the past 10 years he’s become a big fan of trail riding (mountain biking), participating in a number of competitive events, and ‘running with’ a fast/local crowd of 40-somethings.
Started biking at age 7, still biking (triking) at 77. Primarily for local trips (Groceries, Beer, Appointments). Regularly volunteer at local charity rides and events. Served on Mayor’s ad/hoc bike/pedestrian committee. Active in local bike politics. Member BBC and Wisconsin Bike Fed.
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